Afterpay is an Australian financial technology company operating globally, The team at Afterpay needed an EVP and employer brand to match the vibrancy of the new consumer identity. At the same time, the brand needed to be a unique visual representation, showcasing the company’s culture and offer a true point of difference in the job market. In collaboration with the brilliant team at Your Creative, we conceptualised, designed and developed this virtually, during a lockdown!
Circle In are a technology start-up with big credentials, working globally to support 86,000+ families and carers within leading organisations including Estee Lauder Companies, Coca-Cola Amatil, Culture Amp, Universal Music and ARUP.
With a core value of "Love People", founders, Kate Pollard & Jodi Geddes were keen to ensure that their people were instrumental in shaping their culture, flexible work approach and ways of working as they continued to scale globally. We were so proud to codesign this with the Circle In team.
Kate Pollard said "Recently, we decided to hold some focus groups with our team and the amazing Gemma Saunders to better understand their needs as we head into the new year and a 'new normal'. These sessions were incredible, not only helping us understand our team better, but also allowing us to see where their strengths lie.
In having these honest and supportive discussions, we've been able to map out the best way forward for our team, where they can be their happiest, engaged and most productive.
In helping our team to have a better/more flexible work-life balance, we've created a business where our team want to be - not because they have to, but because they want to. A workplace that truly loves their team, and where they love coming to work!"
Alice Young joined our networks/employee resource groups coaching program in 2020.
Alice said "I thoroughly enjoyed the course content and the self paced learning which can be logged into at any stage, giving flexibility which meant I was able to access it in quiet times. The course content is thought provoking and of high caliber as well as being simple and accessible. I feel as if I’ve got a much more in-depth view of ERG’s than I had going into the topic, and really appreciate Gemma sharing her wisdom."